February 19, 2026

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WHAT'S HAPPENING IN TRAVEL & TOURISM

Viscaya Museum & Gardens, A Group Dancing, Shark in a fish tank at the Frost Science Museum

PRESIDENT'S MESSAGE

Hello everyone, 

It takes a few weeks to formally compile and collect, and we’ve now received the final hotel performance report for the full month of January. Hotel performance remains one of the key barometers of the health of our tourism and hospitality industry — and, in our case, Miami-Dade County’s primary economic engine.

I’m really pleased to share — as you’ll see on the charts on the following page — that Miami-Dade County hotels achieved the highest occupancy and ranked No. 1 among the nation’s top 25 largest markets. The 81.9% occupancy for the month represents a 3.2% increase over last January.

Equally important, Miami-Dade County hotels generated an average daily rate (ADR) of $287.84 — up 12.4% year over year. I want to repeat that: up 12.4%.

That represents 12% more revenues, 12% more state and local sales taxes generated and 12% more resort taxes collected.

Our national ranking for ADR in January among the 25 largest markets was 2nd only to San Francisco, which had an occupancy average of 62.4% and ...

READ MORE FROM DAVID WHITAKER – A LEGACY UNVEILED

HEADLINE NEWS

Miami Beach breaks a sweat this March

The GMCVB and the City of Miami Beach continue to build momentum around health and wellness this spring with Break a Sweat Miami Beach, a monthlong spotlight on fitness-focused experiences across the destination. The initiative invites ...

MIA exhibitions honor Glenn Curtiss and centennial cities

Two new exhibitions at Miami International Airport celebrate aviation pioneer Glenn H. Curtiss and the centennial milestones of Hialeah, Miami Springs and Opa-locka. Unveiled by Miami-Dade Mayor Daniella Levine Cava and local leaders ...

READ MORE – HOT CHALLENGE TEES UP

MORE FROM THE GMCVB

Planning large-scale global events

The convention sales team is in Washington, D.C. today for From Vision to Victory – Planning and Logistics for Large-Scale Global Events, presented by the PCMA Capital Chapter and co-sponsored by the GMCVB. The industry panel joins ...

Mentoring the Dream honors GMCVB leaders

The GMCVB’s Connie Kinnard and board member Rick Beasley are honored at the Mentoring the Dream Gala, Feb. 21. The annual event celebrates leaders who through service and meaningful community impact, advance ...

READ MORE – STRENGTHENING MEDICAL CONNECTIONS

STAKEHOLDER NOTES

Miami Beach activates retail corridors

The Miami Beach City Commission unanimously approved a new ordinance aimed at filling vacant commercial spaces more quickly with qualifying restaurants and live entertainment. The update streamlines regulations while keeping standards ...

MIA continues to enhance passenger experience

Miami International Airport (MIA) continues to modernize the passenger journey with the launch of TSA PreCheck Touchless ID in Concourses D, E and H. The new option gives eligible TSA PreCheck members a faster, seamless biometric identity ...

READ MORE – MAJOR ECONOMIC IMPACT AT MBCC

COMMUNITY HAPPENINGS

25 years of SOBEWFF 

The 25th annual Food Network South Beach Wine & Food Festival (SOBEWFF) returns, Feb. 19-22, marking a milestone year for one of the destination’s signature events. The four-day culinary festival draws visitors from around the world to ...

Open House Miami opens doors citywide

Open House Miami is back, Feb. 27-March 1, offering free access to more than 100 sites that showcase the architecture, design and culture of Greater Miami & Miami Beach. Organized by the Miami Center for Architecture and Design and supported by ...

READ MORE – SOMI ARTFEST THIS WEEKEND

SUSTAINABILITY HIGHLIGHTS

Plates with a variety of foods

SOBEWFF leads with sustainability

The South Beach Wine & Food Festival continues to elevate sustainability through its partnership with Florida International University (FIU). As part of FIU’s Sustainability in Hospitality initiative, students work alongside SOBEWFF chefs and event organizers to implement waste-reduction, recycling and responsible event practices that help minimize the festival's footprint and ...

Cupid Splash raises $80K for restoration

The GMCVB joined community partners at the annual Miami Beach Cupid Splash, a Valentine’s Day-themed ocean plunge at Collins Park Beach that supports restoration of Biscayne Bay and local beaches. The tropical twist on the traditional cold-water dip helped raise more than $80,000 for cleanup, youth environmental education and water ... 

READ MORE – SENSORY FRIENDLY EXPERIENCES AT THE LIBRARY

FIND MIA


Mia is exploring Miami-Dade County – showcasing what makes us one of the world’s top destinations to live, work, play and stay!

She took the plunge with the GMCVB team at the Miami Beach Cupid Splash and helped raise more than $80,000 to support beach restoration and protect one of Greater Miami and Miami Beach’s most vital natural resources. Can you name the iconic waterway?

The first three readers to correctly guess win a Miami-themed prize – and all responses are entered into our December grand prize drawing.

Congrats to last issue’s winners – Zaita Velez, Willie Garcia and Kaleia Zambrano – first to guess Mia was at the Deering Estate.

READY TO GUESS? CLICK HERE!
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President's Message•Headline News•More from the GMCVB•Stakeholder Notes •Community Happenings•Sustainability Highlights
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