Greater Miami Convention & Visitors Bureau
 
 
Greater Miami and The Beaches
 
 
2020 GMCVB partner planning virtual WORKSHOP
 
 
 

As we continue to navigate through uncertain times, we invite you to join us for an opportunity to provide input as we lay the groundwork and map out our plans for the upcoming year. This planning workshop will be held virtually over three days. Participate in a Welcome Session followed by 11 breakout sessions, led by GMCVB senior staff, focusing on all of our sales and marketing initiatives.

Please use the registration link next to the sessions you will like to attend to sign up. You must register for each individual session that you would like to participate in.

 
 
 

Tuesday, 8/4
 
 
 
Welcome Session Tuesday 8/4
9:00 a.m. - 10 a.m.		 Join us for a welcome session, that will set the stage for what is ahead for our destination.  Featuring tourism and research updates, you'll see what the experts are saying about Greater Miami's Tourism Recovery. Register
 
 
 
Workshop 1 - Navigating Leisure Travel Trends and How they are Shaping the Future of Travel Tuesday 8/4
10:30 a.m.- 11:30 a.m.		 Join us for a discussion between between American Airlines Vacations, Expedia and Hotelbeds about the data and trends industry professionals should keep an eye on.  The session will provide valuable and timely insights during a rapidly changing time.

Who Should Attend:  Leisure Sales Managers of Hotels, Attractions, Transportation Companies, Shopping Malls		 Register
 
 
 
Workshop 2 - Navigating in the "New Normal" in Selling Conventions Tuesday 8/4
1:00 p.m.- 2:00 p.m.		 The Convention Sales team then and now - What we are doing in these challenging times.  Promoting our destination using new ways of reaching out to clients and selling Greater Miami and Beaches during uncertain times.  Working with our hotel partners and the Miami Beach Convention Center with new procedures in place for site visits, and the new protocol.  This session will feature guest presenters from the Miami Beach Convention Center, Miami Airport Convention Center and Miami Convention Center.

Who Should Attend: Hotel Sales Managers, Directors of Sales and General Managers		 Register
 
 
 
Workshop 3 - Getting Back to Business in the Sports and Film Industry Tuesday 8/4
2:30 p.m- 3:30 p.m.		 Join the team to find creative ways to boost your organization's recovery using sports and Entertainment.  Universally known as one of the best ways to enhance a community's pride, sports and entertainment unites our diverse population like nothing else.  Large or small, your company can take advantage of what makes Greater Miami and the Beaches one of the top destinations in the world.

Who Should Attend:  Hotels, Venues, Sports & Entertainment Partners, Transportation Companies, Relevant Business Services Partners		 Register
 
 
 
 

Wednesday, 8/5
 
 
 
Workshop 4 - Working Together to Better Serve Clients, with the New Normal Wednesday 8/5
9:00 a.m.- 10:00 a.m.		 Please join Convention Services to collaborate and strategize on ways to assist meeting planners achieve their goals and execute successful events in Greater Miami and the Beaches.

Who Should Attend: Venues and Specialized Facilities including Restaurants, Museums and Attractions with event space as well as local business services, which are  essential to meetings and conventions.		 Register
 
 
 
Workshop 5 - Strengthening our Destination Recovery through GMCVB Website, Digital Advertising & Partner Co-op  Programs Wednesday 8/5
10:30 a.m.- 11:30 a.m.		 Digital marketing is more critical now than ever to inspire visitors to travel, visit Miami and extend their stay.  Collaborate with the GMCVB to brainstorm new website features that will increase engagement and stimulate leisure and meeting planner business.  Give us your input on the GMCVB's planned advertising and co-op marketing programs for the coming year.

Who Should Attend: General Managers, Sales & Marketing Managers, Regional Partners, Marketing Agency Partners, Brand Representatives		 Register
 
 
 
Workshop 6 - Promoting Attractions, Fostering Success and Strengthening Connections to Miami's Multicultural Tourism Wednesday 8/5
1:00 p.m.- 2:00 p.m.		 Our department focuses on advocating, supporting and strengthening the economic sustainability of our multicultural communities and heritage related businesses to tourism within Greater Miami and the Beaches. We want to listen to your thoughts on key marketing and capacity building strategies in the arts, business and travel segments that will benefit the cultural heritage diasporas and foundation attractions of Miami.  Our diverse neighborhoods and attractions make up the heart and soul of Miami's national/international interest to visitors and continues to be an integral part of the county's tourism offerings.  Please join us for more dialogue.

Who Should Attend:  Small Business Owners, Community Stakeholders, Attractions, Arts & Culture Organizations		 Register
 
 
 
Workshop 7 - What's Next with LGBTQ Travel? Wednesday 8/5
2:30 p.m.- 3:30 p.m.		 We'll talk to professionals in LGBTQ travel, commerce and event production to get their insight on the evolution of LGBTQ travel post-COVID-19.  Featured partners include:  International LGBTQ+ Travel Association, Miami-Dade Gay & Lesbian Chamber of Commerce, Aqua Foundation for Women, Sweet Heat Miami and Miami Beach Pride.

Who Should Attend: LGBTQ Community Partners, LGBTQ Event Producers, All Partners interested in LGBTQ Travel Segment		 Register
 
 
 
 

Thursday, 8/6
 
 
 
Workshop 8 - Attracting Arts & Culture Audiences in the New Era Thursday 8/6
9:00 a.m.- 10:00 a.m.		 As the world emerges from self-isolation, locals and visitors are ready to get out of the house and explore again.  What is your message to past audiences, new visitors and superfans that are looking to experience all of Miami's unique offerings? This guided discussion will explore best practices in this new era by highlighting the efforts of cultural and attractions industry partners.

Who Should Attend: Arts & Cultural Organizations, Attractions, Meeting & Event Planners, Travel Agents & Advisors		 Register
 
 
 
Workshop 9 - Rise and Shine:  A New Day in PR Thursday 8/6
10:30 a.m.- 11:30 a.m.		 As the pandemic dominates news headlines, destinations and travel brands are forced to pivot messaging to accommodate rapidly changing news cycles.  Join the GMCVB PR team including agencies DCI and Kivvit to learn how the team is responding to the global pandemic by shining a light on balanced tourism promotion while adhering to responsible messaging.  Let your light shine during a brainstorm session to identify PR elements for Greater Miami's official tourism recovery program - Miami Shines.

Who Should Attend:  Public Relations, Communications, Social Media and Marketing Professionals.  PR / Marketing Agencies		 Register
 
 
 
Workshop 10 - Leveraging the Power of Social Media and Content Creation through Miami Shines Thursday 8/6
1:00 p.m.- 2:00 p.m.		 Join the Content & Creative Services team to learn how to showcase your brand through GMCVB social media platforms, website articles, print publications, creative services and our Miami Temptations programs.

Who Should Attend:  All Partners interested in GMCVB Social Media and Content Opportunities		 Register
 
 
 
Workshop 11 - Extranet  Training - Get Ready to put your Best Web Face Forward Thursday 8/6
2:30 p.m.- 3:30 p.m.		 In this informative and interactive session, you'll learn how to create an appealing and engaging profile page, thoughtfully-crafted special offers, and unique events through the use of our GMCVB Partner Extranet.  We'll cover recommendations, best practices and technical instructions that will help you get the most out of your partnership through your web presence.

Who Should Attend:  Sales & Marketing Professionals, Social Media Managers		 Register
 
 
 

Event sponsorships available, starting at only $500. Contact us for details.
 
 
 
 
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