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| As we now turn the corner and focus on the remaining five months of the year, we continue to monitor key hotel performance indicators (a critical barometer of our visitor industry’s overall status).
As illustrated in the charts below, Hotel Demand (rooms sold) remains at or slightly above the high-water mark of 2019. That said, we’re no longer pacing significantly ahead. It appears, as one can see in the second chart, that we have leveled off a bit. We will be emphasizing growth strategies in place in the coming weeks and months. Occupancy remains “steady” as well – mindful that there is over 10% more new inventory to compete with and sell. |
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Most encouraging is of course the final chart, tracking Average Daily Rate, again week-by-week compared to pre-pandemic 2019 levels. (As an aside, don’t you, like me, hope one day soon we can stop using the phrase pre-pandemic?) Average Daily Rate each week has remained quite constant and remains as well over 30% higher than 2019. We are now heading into the always somewhat “challenging” months of August and September, where historically occupancy volumes and rates fall a bit as a byproduct of demand. Our focus remains on sustaining the momentum we have enjoyed when compared to the rest of the nation and our key competitor destinations. We will all need to focus on maintaining and growing our visitors, clients and customers while upholding (if not surpassing) high customer service levels, as labor remains a challenge for many. |
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Our traditional “summer campaign” is underway and we will all look ahead in these crucial upcoming weeks and months to see if “full recovery and a return to growth” is in our forecast. As always, thank you for your support and collaboration and all you do to keep us on top. |
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David Whitaker, President & CEO |
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