Miami-Dade's Strive 305 Small Business Initiative Offers Additional Free Digital Marketing Master Classes After More than 250 Small Businesses Attend First Three Sessions

Miami-Dade Mayor Daniella Levine Cava’s Strive 305 Small Business Initiative and Miami-based BizHack Academy have added three additional digital marketing training sessions in 2021 for small businesses impacted by COVID, with additional training planned for 2022.

The first three interactive #BizHackLive sessions held over the previous month had strong attendance, thanks to extensive promotion from more than a dozen partner organizations. More than 250 business owners and entrepreneurs attended the first three sessions, with 73% of participants reporting their business was negatively impacted by COVID. This new series of master classes, which include media sponsor WPBT South Florida PBS, will continue to serve the small business community with cutting-edge content, interactive exercises and resource-rich handouts.

Strive 305 is an initiative of the Miami-Dade Mayor’s Office of Equity and Inclusion that provides resources, technical assistance and collaborative spaces where small business owners can learn and support one another. These Master Classes are part of an ecosystem of support to help the small businesses that are the lifeblood of the county economy.

“The positive response to the first series confirmed that our small businesses are eager for opportunities to learn, expand and grow their marketing potential," said Mayor Levine Cava. “We are grateful for our partnership with BizHack Academy and their commitment to continue offering this invaluable support and capacity building to Miami-Dade's entrepreneurs and small business owners driving our economic recovery.”

Season 2 of the #BizHackLive Digital Marketing Master Class Series will feature BizHack Certified instructors offering actionable tips for holiday marketing, lead generation strategies, and digital marketing trends for 2022. These live webinar sessions will help business owners and entrepreneurs find customers online by upgrading their digital presence during the holidays and into the New Year.

“The need for this type of hands-on training is clear and urgent,” says Dan Grech, founder and CEO of BizHack Academy. “We need to invest in upskilling our business owners so they can survive and thrive in this post-COVID, tech-dominated environment. Our mission with these Master Classes is simple: we want to give local businesses a simpler way to grow.”

The Master Classes are part of the award-winning #BizHackLive webinar series, which were recognized nationally by the American Marketing Association and PR Daily for their contributions in support of small businesses during the pandemic.

The Digital Marketing Master Class Series is free and open to the community. The first session is on Wednesday, November 3, 2021, from 12:30 to 1:30 pm ET, on “7 Strategies to Light Up Your Holiday Marketing Now.” The second session is on Wednesday, November 17, 2021, from 12:30 to 1:30 pm ET, on “Top 5 Secrets to Attract Customers Online from a Marketing Master.” The third session is on Wednesday, December 1, 2021, from 12:30 to 1:30 pm ET, on “The Top 10 Trends in Digital Marketing for 2022.” Only one registration is required to attend all three webinars. Reserve a free spot here: https://try.bizhack.com/MCseries.

Future Master Classes are planned for 2022 on other small business digital marketing topics such as Google My Business, Content Marketing, Google Ads and more. To become a sponsor or promotional partner, email [email protected].

ABOUT THE DIGITAL MARKETING MASTER CLASS SERIES

Master Class 1: “7 Strategies to Light Up Your Holiday Marketing Now”
Date & Time: Wednesday, November 3, 2021 from 12:30-1:30 pm ET
Description: With the holidays fast approaching, shoppers are looking to fill their virtual carts, and your business needs to be ready with a smart digital marketing strategy. In this fast-paced webinar led by marketing agency owner Ricardo Berris of BizHack Academy, you’ll learn how to build loyal customers that will last long after holiday lights are tucked away.

Master Class 2: “Top 5 Secrets to Attract Customers Online from a Marketing Master”
Date & Time: Wednesday, November 17, 2021 from 12:30-1:30 pm ET
Description: Learn the tricks of the trade from one of the nation’s top lead generation experts for small businesses. Marketing agency owner Alex Oliveira of BizHack Academy has generated more than 23 million leads for 3,000 businesses, and he’s about to share his proven playbook for marketing success. During this dynamic talk, Alex will lift the curtain on the top 5 tactics to attract customers online. Drawing lessons from hundreds of successful digital marketing campaigns, Alex will share success stories, foolproof strategies and insider secrets from the front lines of lead generation.

Master Class 3: “The Top 10 Trends in Digital Marketing for 2022”
Date & Time: Wednesday, December 1, 2021 from 12:30-1:30 pm ET
Description: Want to learn which digital technologies and trends will remake the world in the coming year? Join digital marketing gurus Sheryl Cattell of BizHack Academy and Jay Berkowitz of Tengoldenrules.com to peer over the digital horizon.

Register for the Master Class Series here:
https://try.bizhack.com/MCseries

ABOUT MIAMI-DADE MAYOR’S OFFICE STRIVE 305 INITIATIVE
The Strive 305 program is designed to accelerate the growth of small businesses countywide and support budding entrepreneurs as they launch and grow new businesses.
The program will support the small business community through:

• An online small business and entrepreneurship hub that will inform, educate, and connect small businesses to the resources offered by the county and its partners
• A virtual small business incubator that will feature a full educational curriculum, coaching, and mentorship opportunities for companies of all types and states of growth
• A countywide network of physical incubators, co-working spaces and maker studios equipped with the tools entrepreneurs need to launch new ventures
• Multi-week technical assistance bootcamps to help small businesses overcome common challenges such as access to capital, finances, business planning, branding, digital marketing, sales, operations and more

For more information about the initiative, visit https://www.miamidade.gov/strive305

ABOUT OFFICE OF EQUITY & INCLUSION IN THE MAYOR’S DIVISION OF INNOVATION AND PERFORMANCE
The Office of Equity & Inclusion in the Mayor’s Division of Innovation and Performance builds on Miami-Dade County’s commitment to deliver excellent services to the community, and works to bring together government, nonprofit and private sector partners to dismantle systemic inequities and barriers to opportunity. Danilo Vargas is the Small Business Innovation Manager tasked by the Mayor to build upon the success of Accelerate South Dade for countywide initiatives. Danilo identifies educational and skill-building resources to accelerate small business growth and expand access to entrepreneurs in underserved communities. He regularly engages with the small business owners of Miami-Dade to assist them in recovery and fully participating in the post-pandemic economy.

ABOUT BIZHACK ACADEMY
The mission of Miami-based BizHack Academy is to give small business owners a simpler way to grow. Through a combination of content, coaching and community, BizHack trains entrepreneurs in the award-winning Lead Building System™ and Thought Leadership Pyramid™, proven processes to find customers online. BizHack was founded in 2017 by Dan Grech, an award-winning former NPR and PBS journalist turned entrepreneur and educator. BizHack has trained thousands of businesses from across Miami-Dade County and around the world, including five different continents. The average participant in its 7-week accelerated program generated $29 in lifetime value for every $1 spent in ads. BizHack has participated in business accelerator programs funded by Goldman Sachs, the Knight Foundation, and Entrepreneur’s Organization. It has partnered with more than a dozen university programs, including StartUP FIU, The Idea Center at Miami Dade College, and the Innovation Hub at Broward College. It was awarded Top Global Campaign in 2020 by the American Marketing Association, was a finalist for Cause Marketer of the Year by Ragan’s PR Daily, and was recognized as a Top Startup in 2019 in The Miami Herald’s Startup Challenge. For more information about BizHack Academy, visit www.bizhack.com or call (786) 664-7324 or email [email protected].